Apple reportedly hired Meta AR communications chief for a similar role in preparing AR and VR headsets
Does anyone else leave Meta? Apple is reportedly hiring Meta’s formerly Facebook chief of AR communications in a role similar to the company preparing to launch its own AR and VR headset.
Apple reportedly hired Meta AR’s chief communications officer
According to the story from AppleInsider, Apple is currently making some preparations ahead of the launch of the long-rumored AR and VR headset. Those moves include the alleged hiring of Andrea Shubert, who was the head of AR communications, for a similar role at their company.
There have been long rumors that Apple is working on its own VR or AR headset as part of the company’s mixed reality product line. Speculation says these products could see a launch in 2022.
Alleged promotion for upcoming Apple hardware
According to the post, it looks like Apple is slowly gearing up for the inevitable promotion of its next hardware. Mark Gurman’s “Power On” newsletter, as seen on Bloomberg, revealed that the Cupertino giant is strengthening parts of its team tasked with handling the launch and marketing efforts of its upcoming material.
Part of that effort would be hiring Andrea Schubert, head of communications and public relations for Meta’s AR. While it’s entirely plausible that Apple may have poached the Meta employee for its own product, external signs confirming the hiring took place are still lacking at this time.
Schubert status continues to work for Meta
For example, Schubert’s official LinkedIn page still states that she works full-time for Meta as “Director of Communications, Augmented Reality, and Research at Reality Labs,” known as the Large Hardware division. Meta audience.
With the competitive market and the secretive nature of Apple, it seems reasonable that this type of job change could be hidden from the public before its launch. To add, in the past, Schubert was known to be the communications manager for VR headset maker bought by Meta, Oculus.
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Who is Andréa Schubert?
Schubert worked for five years as a director for The OutCast Agency, known for handling public relations for major clients including Oculus and Facebook. This was back when Schubert was also a Senior Account Manager at Shift Communications.
The Apple VR is expected to be a standalone mixed reality headset that uses cameras to deliver a true mixed reality experience. The product is believed to have an Apple Watch type glass case and AirPods Max type of padding.
Other speculations include the headset with LiDAR sensor systems to track a user’s hands for a truly controller-less experience. With that, when it comes to the price of Apple’s upcoming hardware, rumors say it could cost anywhere from $ 1,000 to $ 3,000 when it ships within the next year or so.
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Written by Urian B.
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