BackBay Communications Signs 120th Private Markets Client

BOSTON–(BUSINESS WIRE)–BackBay Communications, a leading public relations and integrated marketing firm focused on the financial services industry, today announced that it has partnered with more than 120 private equity, debt private, venture capital, real estate, infrastructure and other private markets since the company’s inception in 2005.

BackBay assists general partners with essential public relations and marketing initiatives to support fundraising, contract research, hiring and portfolio company growth. In addition to helping companies gain media coverage for their investments, exits, and fund closing announcements, BackBay partners with private investment clients to develop and execute integrated strategic marketing communications plans, including including public relations, content marketing, conference attendance and digital distribution campaigns to grow. and protect their brands.

“Private equity communication has been at the core of our company’s offering since its inception in 2005,” said Bill Haynes, Founder and CEO. “Sign our 120e The private markets client is particularly gratifying as it highlights how our industry focus has resonated with private equity firms looking for an experienced partner to help develop and execute communications programs strategic marketing. I am particularly proud of the caliber of our clients and the quality relationships we have established with them, as illustrated by our average tenure of more than three years. We are very grateful to our customers for their continued support and partnership. »

“BackBay is unique in that we are an integral part of the private equity ecosystem, with strong relationships with media, conference organizers, associations, consultants, intermediaries, data providers and others who make up this dynamic industry,” said Philip Nunes, Senior Vice President and Head of Private Equity at BackBay. “BackBay offers private market clients both a deep understanding of the private equity industry and a full range of marketing services, helping to support fundraising and deal sourcing, and amplifying and protecting companies’ brands from wallet. After focusing on this industry through several market cycles, we have expanded our services to meet the full spectrum of sponsees’ needs, including building their brands through research, creating websites and marketing materials, and by getting companies’ messages out to market through media relations. , content development and social networks.

BackBay is consistently ranked among the top 10 PR agencies for private equity deal announcements in The case Power ratings. In 2021, BackBay helped its private market clients announce over 160 transactions. The company was recognized by the Drawdown Awards in 2022 as the Private Equity Marketing and Communications Company of the Year. BackBay is ranked #1 Boston-based financial services PR firm by O’Dwyer’s.

BackBay is made up of four industry-focused groups, which in addition to private equity include asset management, FinTech and impact investing, and ESG. BackBay has significant experience and expertise in each of these financial services sectors.

For more information on BackBay’s private equity experience and communications offerings, please visit: https://www.backbaycommunications.com/private-equity/.

About BackBay Communications

BackBay Communications is an integrated public relations, content and digital marketing agency focused on the financial services industry, including private equity and venture capital, asset and wealth management, fintech and finance. impact investing / ESG. BackBay works with its customers to help them grow their brands and generate new business. BackBay has offices in Boston and London and international relationships with agency partners. For more information, please visit www.BackBayCommunications.com.


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