Barkley appoints Reshma Karnik as media director

Barkley, one of the largest independent creative ideas companies in the United States, today announced the arrival of Reshma Karnik as Chief Media Officer. The role is an offshoot of Barkley’s major spike in new business, including a number of fully integrated media accounts.

“Reshma’s digital and data-driven approach really stood out to us. In addition, her experience as a consultant at MediaLink gives her unique insight into the best media service structures, processes and tools,” said Jeff King. , CEO of Barkley, “I’m confident she will have an immediate impact on our media team and our customers.”

Karnik brings 17 years of expertise in business development, digital media, advertising technology and analytics to Barkley. She most recently served as VP of Data and Technology Solutions for a leading strategic consulting firm, MediaLink, where she helped brands accelerate business growth, revenue, market share and transformation through media, advertising, investments and emerging technologies.

Prior to MediaLink, Karnik was Vice President of Global Customer Results at Dentsu, where she focused on digital media, performance measurement and analytics. She also led the company’s global data management platform and co-led Dentsu’s Clean Supply initiative to increase the availability of secure, fraud-free and customer-visible inventory.

“Barkley’s rise to become one of the nation’s leading independent agencies has been so inspiring to watch,” Karnik said. “I’m excited to continue the agency’s vision of accelerating its media and data services while driving deeper integration with the company’s three idea centers: Strategy, Design and Activation.”

Karnik will oversee a media team of more than 70 Barkley partners. His hire follows the recent addition of Hunter Rojas, SVP, Analytics, Measurement and Performance, who is responsible for leading analytics, CRM, data science and application development at Barkley.

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