Braze Celebrates Top Customers and Partners with 2022 Braze Torchie Awards Winners

NEW YORK–(BUSINESS WIRE)–Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced the winners of the 2022 Torchie Awards this week at its eighth annual customer conference, FORGE, New York. The awards recognize leading brands and individuals from Braze customers and partners who are building the future of customer engagement by leveraging technology and forward-looking strategies to better engage and serve their audiences. Additionally, Braze announced enhancements and updates that will strengthen the resources and offerings of its ecosystem of customers and partners, including the advancement of its existing digital community platform, Braze Bonfire, as well as a new Braze Alloys Launchpad program for the Solutions Partners program.

Braze Torchie Award Winners

The annual Braze Torchie Awards recognize customers, partners and individuals in the Braze community who have found innovative ways to leverage the Braze platform. From over 160 total submissions, Braze is proud to recognize the brands and individuals below who are driving the future of customer engagement strategies. Learn more about Braze Torchie Awards winners here.

  • Brand of the year: Burger King
  • Torchie Team of the Year: Majid Al Futtaim
  • Campaign of the Year: KFC
  • Marketing Manager of the Year: Annabella Goff, Senior Director, CRM at Peacock
  • Agency Partner of the Year Story: CACI and Domino’s
  • Marketing MVP of the Year: Brian Munn, Senior Lifecycle Marketing Manager at Meetup
  • Technology Partner of the Year Use Case: Branch, Mobile Ink, mParticle and Hibbett Sports
  • Rising Star of the Year: Joel Debus, Head of Marketing Automation at Klarna
  • Best Data App of the Year: Turn signal

Advancing customer engagement experts within the Braze Bonfire community

Braze has also introduced an enhanced digital experience for its community, Braze Bonfire, which has grown to over 7,000 members since its launch in 2019. In its next iteration, Braze Bonfire will continue to bring together marketing and technology experts in a digital environment at 360° to network. with peers, share ideas, participate in community activities and learn best practices in customer engagement.

“We believe nurturing and celebrating our community of Braze customers and partners is key to driving the future of customer engagement,” said Myles Kleeger, President and Chief Customer Officer, Braze. “Bringing together the brightest minds in this market helps accelerate and inspire the creation of innovative customer engagement strategies that can drive sustainable, long-term revenue growth for brands. We look forward to growing our community to meet the changing needs of our customers and partners, now and in the future.

Expanding the Braze Solutions Alliances Partner Ecosystem

The reimagined Braze Alloys Launchpad program for Solution Partners is designed to empower agency and consulting partners to better understand their performance and provide resources to help clients implement Braze to conceptualize creative and generative campaigns valuable. Through this differentiated partner program, Braze is increasing its investment in its Solution Partner Ecosystem and offers more incentives to partners of all sizes and abilities.

Under the new framework, solution partners will have easier access to resources built into the Braze Partner Portal, which will allow better access to progress information, as well as deal registration, co-marketing, access to e-learning and presale materials. As part of this program, Braze continues to increase access to leading customer engagement tools through a robust and differentiated solution partner program. Additional benefits include:

  • Enhanced Resources: A redesigned partner-centric approach to give agencies and consultants everything they need to help their Braze clients improve their client engagement strategy and create more valuable client relationships.

  • Build Skills: A focus on providing benefits to Solutions Partners who invest in their Braze expertise through a concise certification highlighting acquired skills in the intended area of ​​expertise.

  • Increased Accessibility: The Braze Solutions Partner Program remains free to interested agencies and consultants. Additionally, the program has five tiers with personalized partner benefits based on each tier. Twice a year, partners have the opportunity to increase their score to move to a new level.

To learn more about joining the Braze Alloys Launchpad Program for Solution Partners, please visit https://www.braze.com/partners/solutions-partners/contact. For more information about FORGE, please visit https://events.braze.com/forge-2022.

About Braze

Braze is a comprehensive customer engagement platform that powers interactions between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. Braze has been recognized as one of America’s and Britain’s Best Workplaces for Tech by Fortune in 2022, America’s Best Workplaces for Women in 2022 by Fortune, Britain’s Best Workplaces for Women in 2022 by Great Place to Work and America’s Best Workplace for Millennials in 2022 by Fortune. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore and Tokyo. Learn more about braze.com.

Forward-looking statements

This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the expected benefits of Braze Bonfire community and Braze Alloys Program Launchpad for solution partners. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that could cause Braze’s actual results, performance or achievements to differ materially from results, performance or future performance. or achievements expressed or implied by the forward-looking statements. Further information about potential factors that could affect Braze’s results is included in Braze’s Quarterly Report on Form 10-Q for the three months ended July 31, 2022, filed with the U.S. Securities and Exchange on September 13, 2022, and in other public filings by Braze with the United States Securities and Exchange. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze undertakes no obligation and does not intend to update such forward-looking statements unless law requires it.


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