EMEA Industry News Brief (November 14, 2022)

LONDON – Public relations and travel marketing agency Lotus has been appointed to handle all UK public relations activities for the Malaysian luxury resort Shangri-La Rasa Ria (pictured) which opened in 1996 with 499 rooms and suites, a spa, a wildlife discovery centre, community initiatives, 10 restaurants and an 18-hole championship golf course, Dalit Bay Golf & Country Club. The agency’s brief includes media relations as the hotel reopens to international visitors, including an additional focus on Australian media.

LONDON – Aduro has won a number of new clients: Dementia UK becomes the agency’s latest win in the charity sector with a brief aimed at raising awareness of the effects of dementia and dispelling misconceptions about the disease via a social program and media that will run alongside the charity’s OOH activity. . Aduro has also expanded its leisure portfolio, adding Tourism Seychelles and Forest Holidays to its roster, as well as a UK mainstream launch for The Park Playground, a VR experience that first arrived in Belgium in 2018. , followed by the Netherlands. The first three UK sites will be in Leeds, Birmingham and Manchester. The agency also won the social enterprise contract for global wine producer Concho Y Toro.

LONDON — W Communications has been nominated by men’s health charity Movember. The agency designed a multi-channel campaign to maximize audience participation and engage new audiences for this year’s fundraising campaign, including engaging actor Will Poulter to sport temporary tattoos designed by famed tattoo artist Dan Gold. . The imagery kicks off Movember’s annual month-long fundraising campaign and the launch of the “Tats & Chats” tattoo parlour, a self-care and grooming pop-up space for men to talk about their mental and physical health. W Communications’ previous experience in men’s mental and physical health includes the multi-award winning Project 84 for Campaign Against Living Miserably (CALM), which won eight Cannes Lions in 2018.

LONDON — A new communications initiative that brings together bespoke teams of freelancers to deliver projects and campaigns has launched in the UK. The Story Network was co-founded by former political communications advisers Alex Bigham, Jo Gibbons and Ed Owen. The network is set up to “respond to customer demand for greater flexibility and efficiency in a more financially constrained market”.

DUBAI – Purpose-driven business consultancy Toughlove has appointed Brazen MENA to lead public relations and social media communications to promote the company, led by former senior executives, to family businesses and SMEs. Brazen MENA will manage media and influencer communications and event organization for the group, as well as brand development and overseeing content creation and management of social media platforms.

LONDON – French tech unicorn Exotec, an innovator in warehouse robotics, has chosen Spreckley PR to handle its successful UK communications package after a competitive pitch process alongside its network partner GlobalCom PR covering the UK region. Benelux, Progress Communications. Both agencies will provide national and regional public relations support to Exotec in their respective markets. Headquartered in Lille, France, and with offices in the United States, Germany and Japan, Exotec raised $335 million in Series D funding in January this year to become the 25e Unicorn. It is also number eight on the Financial Times 1,000 fastest growing European companies list in 2022. Spreckley will spearhead Exotec’s entry and rise into the UK market, and will will build on Spreckley’s 30 years of experience nurturing innovative technology companies. Progress Communications will manage public relations and the launch of Exotec in the Benelux region, with teams on the ground for support in Belgium, the Netherlands and Luxembourg.

LONDON — Behavioral biometrics firm BioCatch has appointed Team Lewis to lead a communications program. The win follows the agency’s creative team’s successful deployment on a series of educational videos as well as commissioned work from the agency’s partner offices in Germany, APAC and the United States.

LONDON — PHA Group has been appointed by global health and nutrition company H&H Group to provide external corporate communications at group level as it continues to make progress on ESG and innovation. H&H Group was founded in 1999 under the Biostime brand and has grown over the past 23 years to encompass eight premium consumer brands covering baby, adult and pet nutrition and care, including Swisse, Zesty Paws, Solid Gold Pet, Dodie, Good Goût, Aurelia London and CBII, as well as the H&H Foundation and H&H Research. The agency will support the communication of H&H Group’s corporate messaging goals as the company strives to move forward with holistic ESG and R&D initiatives globally.

LONDON – European solar energy developer Cero Generation has appointed Stand to increase its visibility across Europe and lead the conversation on the role of solar in the transition to a net zero future. Stand began its work with a reflection and strategy phase to solidify the company’s positioning and communication strategy. It will continue with a press office and digital channels to highlight the need for renewable energy across Europe. Stand’s sustainability team works with clients such as Zenobē Energy, a battery storage and electric vehicle fleet specialist, and Balance Power, an independent energy developer.

LONDON — Lodestone Communications, specializing in the education, technology, healthcare, energy and environment sectors, is the first public affairs agency to join the global community of high standards of social and environmental impact through B Corp certification. Lodestone achieved an overall Impact B score of 102.6 – more than 22 points above the minimum score required to certify. The score is made up of the five pillars of the impact domains, assessing the positive impact on the environment, community, workers, customers and governance.

BRIGHTON, UK — Sports and social impact communications agency New Reach PR has been appointed by cricket ground and hotel The Ageas Bowl. The agency will support the site by celebrating its activities and community role, as well as highlighting the impact of Hampshire Cricket. The agency, founded in 2021, has worked with the likes of Laureus World Sports Awards, the English Football League, England Squash, London Sport and the Commonwealth Games of England.

GUILDFORD, UK — Scope3, an organization that focuses on decarbonizing the advertising and marketing industry, has partnered with Element Communications. Led by co-founder and CEO Brian O’Kelley, an early pioneer in the ad tech industry, Scope3 was launched in early 2022 to provide the industry with a “single source of truth” for broadcasts. the supply chain. Element supports Scope3 with media relations, social media and other engagement activities to establish an agenda and vision for the industry around organizations in each market segment playing a role in the fight against climate crisis while creating value for stakeholders.

LONDON — Raptor PR, a B2B communications agency for video game, web3 game and media brands, has won three new clients: Kinetix, a metaverse platform for user-generated 3D animation; Sandsoft, a mobile games developer, publisher and investor based in the MENA region; and in-game advertising company Bidstack Group.

LONDON – Recruitment and sustainability research firm Acre, which works with professionals in areas such as climate change, ocean plastics and human rights, has named Cognito as its first successful global communications agency. after a call for applications. Cognito will lead Acre’s external communications across the UK, US, EMEA and APAC with a series of thought leadership campaigns addressing topics including the evolution of ESG investing, how regulatory developments in sustainability are shaping hiring trends and the evolving role of a sustainability manager. officer. The agency will also focus on mainstream and international publications covering sustainability, climate policy and sustainable finance and investment.

LONDON – Global sports marketing agency Right Formula has acquired London-based sports PR and content agency Patterrn, which will be integrated into Right Formula to expand its motorsport PR and communications offering and other sports properties. The acquisition is part of plans to strengthen Right Formula’s marketing, communications, production and design capabilities, and follows recent acquisitions of Marketing Minds and Dreamshock Design. Patterrn works with companies such as F1 sponsors and suppliers, tech start-ups and sports bodies.


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