Extrategic Culture Social Experience Agency Receives Minority-Owned Company Certification | New

NEW YORK, 22 November 2021 / PRNewswire-PRWeb / – Extrategic Culture, a culture-focused social experience agency, is proud to announce that it has been certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (“NMSDC”) . The designation is awarded to businesses that are at least fifty-one percent (51%) owned, managed and controlled by an ethnically or racially diverse individual or group. Extrategic Culture brings together influencer strategies, branded content, paid social media and beyond to reach multicultural audiences along the consumer’s journey. Co-founders Jeffrey Duque and Diane pieretti benefited from the commitments of PepsiCo Racial Equality Journey (REJ), which provided guidance throughout the certification process.

“We are honored to have received this national certification and are excited to continue to help brands be more inclusive by connecting them with multicultural consumers through influencer marketing rooted in technology, authenticity, creativity and performance to navigate cultural change and ever-changing social. landscape ”, said Jeffrey Duque, co-founder of Extrategic Culture. “In addition, we would like to especially thank PepsiCo for believing in our capabilities and being an invaluable ally throughout the certification process. Their support truly demonstrates PepsiCo’s commitment to developing a strong supplier base that includes various owner-owned businesses that provide quality products and services. “

“Increasing our spending with various suppliers is a key part of PepsiCo’s drive for racial equality,” said Christina tyson, Director of Supplier Diversity at PepsiCo. “We know that minority certification will allow various companies to work with many Fortune 500 companies beyond PepsiCo. Hiring the Pink Patch Group, a black women-owned certification consulting firm, to help small minority-owned businesses through the certification process is a step we are taking to truly create systemic change in the communities we serve. . “

Diane pieretti, Co-Founder of Extreme Culture, said: “In keeping with our mission, we aim to leverage our Certified Minority status by continuing to make the voices of diverse communities heard, providing that EXTRA behind multicultural influencing strategies, To increase their visibility, We use a nuanced approach offering brands the best technologies, strategies, cultural knowledge, creative and diverse talents, influencing intelligence and performance that allow influencer marketing to evolve beyond organic results ” .

About extra-strategic culture

Extrategic Culture, Inc. is a culture-focused social experience agency based in New York, New York State, which brings together influencer strategies, branded content, social media and beyond to reach multicultural audiences along the consumer journey. The pillars of success are service, technology and community. Every day, the Extrategic team works with a strong focus on its mantra: “The difference between the ordinary and the extraordinary is a little EXTRA”

For more information, please visit extrategicculture.com or email [email protected]

Media contact

Diane pieretti, Culture extrategic, +1 617-416-3650, [email protected]

Jeffrey Duque, Culture extrategic, 646-642-9949, [email protected]


SOURCE Extra-strategic culture

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