F. Whitlock & Sons launches AR portal via Because and Unbnd


While Facebook’s name change to Meta last week brought the metaverse to the mainstream, experiential agency Because and immersive tech creation agency Unbnd have created an augmented reality (AR) portal for the brand. of condiments from Kraft Heinz F. Whitlock & Sons.

The AR product is the continuation of F. Whitlock & Son’s first Australian campaign which saw the veggie adventure together, created with 72 and Sunny.

The AR experience involves the user playing through an escape room style adventure, accessible via the QR code below. Campaign characters featured in the AR experience, such as Chip teh Chipotle Pepper and Oscar and Rojo, the Fuego Chilli Beans.

As part of the campaign, users can win branded products, recipes and products, as well as enter the race for four mystery prizes.


Nicola Curran, Flavor Adventurer and F. Whitlock & Sons Brand Supplier, said: “We loved working closely with Because to create an augmented reality experience that invites Australians and Kiwis to the ‘Whitlock Portal’ of the delicious disappearance ”and allows them to find out what it means. to be an adventurer worthy of Whitlock.

Because Managing Partner Gareth Brock commented, “It has been a rewarding experience developing this revolutionary Web AR technology to create a gamified, virus-safe, in-home experience that rewards Whitlock lovers old and new alike, from an innovative way.

“This is just the start of our Whitlock AR web portal, with two more Whitlock Tales of Delicious Demise challenges set to appear in the new year. We can’t wait to see Australians and Kiwis interact with this technology and encourage them to nurture their online adventure as flavor-driven trendsetters.

A screenshot of the AR experience

F. Whitlock & Sons also released digital illustrations of Non-Fungible Tokens (NFTs) in September.

The QR Code to access the game can be found on F. Whitlock & Sons products in supermarkets. The AR portal will also be promoted on in-house and out-of-home channels, with Carat taking care of media buying.

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