Global outsourced marketing agency BBSA fights climate change with new reforestation pledge | Press Releases | Asia


In response to the climate crisis and the urgent need for a green agenda, global outsourced marketing agency BBSA has launched a new eco-campaign to start reforestation, one tree at a time.

Launched on World Environment Day and as part of their ‘eco-tradition’, BBSA have pledged to plant a new tree for every customer they board, personalized with their name, marking their partnership with l eco-strategy. There is no limit to the number of trees they are willing to plant and their goal is to have 10,000 trees planted by 2030.

BBSA’s commitment to reforestation goes far beyond the environment as they involve local communities to help with the task. As such, their investment is twofold; not only do they employ the local community, but they also cultivate the community’s desire to become more environmentally active.

According to recent studies, the positive impact of trees on the environment is broader than previously thought. Not only do trees absorb carbon dioxide from the atmosphere, but they also play a role in cooling the air, which protects the environment from droughts, extremely high temperatures and floods caused by climate breakdown. . In addition to this, trees are home to a whole range of wildlife and are therefore important in protecting these species.

As part of their new Reforest the One Tree @ One Client initiative, BBSA has taken a three-tiered approach in its quest for a greener earth:

  • Community involvement and supportThey say the success of reforestation lies in supporting the community, both by planting trees and maintaining tree sites to ensure growth.
  • Municipal and government supportOne of the biggest threats to planting sites is commercial enterprise or housing projects. Planting sites are only established in places where BBSA has the full support of local and national governments. This ensures that the sites will have the opportunity to thrive.
  • Business financing and supportWith the support of other companies, BBSA can initially initiate and support reforestation projects. The long-term goal is to create a self-sufficient ecosystem that is not dependent on outside investment.

“Often, reforestation requires the financial support of companies and investors. With additional financial support from BBSA, we can initiate and initially support reforestation projects. Our goal, however, is to cultivate a self-producing ecosystem not dependent on external funding. As the forests regrow, the local community is the driving force behind the efforts and benefits from the economic empowerment brought by the additional employment,” says Anna Stella, CEO of BBSA. Reforest the One Tree @ One Client initiative.

“Our environment is important to us and we need to care for and protect it. Sustainability is a key business imperative today, and we recognize both the opportunity and the responsibility to provide marketing solutions that enable our customers to manage their limited productivity – and that of the planet – of resources, contribute to an inclusive economy and shape a sustainable future.

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