Hoffman Agency Names Gerard LaFond Head of Digital for North America

BOSTON — The Hoffman Agency has named Lewis Global’s Gerard LaFond as the agency’s chief digital officer for North America.

LaFond’s position is new to Hoffman. His charge transforms the agency’s North American operations into a digital-first operation, a process already underway in Asia-Pacific and Europe.

LaFond will also open a new office in Boston, giving the agency a presence on the East Coast. The company’s other US offices are San Jose, California and Portland, Oregon.

LaFond joins Lewis after three years, where he served as Boston’s chief digital practice and general manager. Prior to that, he was a digital leader at Weber Shandwick and Cone Communications.

“Customers today increasingly want help solving problems that require more than earned media,” said CEO Lou Hoffman. “We’ve been into digital and content for some time, but hiring Gerard signals total immersion, skip the snorkel.”

LaFond joins Hoffman after a 2021 banner for the agency, during which she grew more than 30% with over $20 million in revenue.

“We intend to acquire the scale required to take on virtually any communications mission in the technology industry. Although it is still early in 2022, we are on track for another year of strong growth,” Hoffman said.


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