How you answer this question is critical to your success in this market

“How’s the market? »

That’s the question most clients ask themselves as they grapple with the current uncertainty in the real estate market. And who do they turn to for answers and advice? You, their real estate agent.

In the end, it’s always the educated agent who wins in a tough market. And the way you do that is to arm yourself with the most relevant and timely information and to address concerns with confidence and information that buyers and sellers can relate to.

The next time someone asks you, “How’s the market? you’ll be ready to respond with conviction and helpful advice.

Go beyond the headlines

Every day, clients are bombarded with tabloid headlines that leave them feeling misinformed or misled about what’s really going on in the housing market. They want to understand what the latest news means for their future.

It is essential that you follow reputable real estate resources and form a relevant opinion of the market based on facts. This way, you can give your clients what they’re looking for: a consistent, clear picture of what’s really going on in real estate nationally and locally.

Communicate with confidence

Regardless of the market climate, clients want to know they are making the right decision when buying or selling one of the biggest investments of their lives. During this difficult market evolution, you now have the opportunity to build credibility and trust with your customers.

Responding, “How’s the market?” with clarity, confidence and certainty, you are not just another agent, but a true market expert. Customers will know they can rely on you now and in the future.

show and tell

Most people retain 80% of what they see, 20% of what they read, and only 10% of what they hear.

In today’s information overloaded world, your communication needs to be impactful.

You are more likely to break through the noise by constantly sharing powerful market-based visuals and content in your listing presentation, buyer’s or seller’s guides, social media and email marketing. In fact, 65% of the general population are visual learners, meaning they need to see information to learn or understand it.

If this is the first market change you’ve experienced, it certainly won’t be the last. As they say, change is the only constant we can count on, especially in the housing market.

You can ride out this market shift and the next and the one after by following reliable real estate sources such as Keep current affairs, communicate with confidence and use visuals to support your communication. If you include these habits in your business, you’ll create a brand that expert housing market clients rely on today and in the future.


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