Hybrid Theory Promotes Inês Martins to Global Head of Products and Names Sean Badlishah Managing Director of APAC

“I’m honored that Patrick has trusted me to be Hybrid Theory’s Global Product Roadmap Lead…I look forward to working with Sean and the broader leadership team to grow the global success of the company.” says Martins.

Hybrid Theory, the data-driven digital services partner for brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as Head of Global Product Strategy and the innovation roadmap for the company. He also announced the hiring of Sean Badlishah as Managing Director for Asia-Pacific, to lead and grow the team serving the company’s regional customers and driving geographic expansion.

Commenting on Martins’ promotion, Hybrid Theory’s Global CEO, Patrick Johnson said, “In her new role, Hybrid Theory and its clients will benefit from Ines’ instinctive understanding of business dynamics and her ability to prescient at predicting changes in the industry, skills that are imperative. to advance our company’s product and technology vision at pace and deliver innovation in a rapidly changing industry landscape. »

“I am honored that Patrick has placed his trust in me to be Hybrid Theory’s Global Product Roadmap Manager. My goal is to ensure that we remain a successful, innovative, agile and competitive offering by not only meeting current market needs, but thinking about the next big thing,” Martins said. “I look forward to working with Sean and the wider management team to build the global success of the business.”

Sean Badlishah has an illustrious career spanning two decades in the media and advertising industries. After launching his career at Leo Burnett Worldwide in London, he returned to Singapore to take on multidisciplinary roles at some of the world’s most prestigious agencies including Ogilvy & Mather, M&C Saatchi, 3M and Y&R. Prior to Hybrid Theory, Badlishah ran three other successful agencies, the most recent of which was Zoo Group, a boutique strategic creative agency.

“Over the past 20+ years, Sean has amassed a wealth of experience in the marketing and creative industries and has an innate understanding of a client’s needs,” commented Patrick Johnson, Global CEO of Hybrid Theory. “Having worked both agency and in-house, Sean will be instrumental in realizing the company’s vision to establish itself as the innovative alternative in AdTech. From our base in Singapore, he will lead the growth of our APAC customer base to new territories including Hong Kong, Indonesia, the Philippines and Thailand.

Badlishah said, “I have ambitious plans for Hybrid Theory in Asia-Pacific and look forward to the challenge of growing and rapidly expanding its footprint. I’ve spent many years in the creative industry and I think the lessons I’ve gleaned from that space, coupled with Hybrid Theory’s audience discovery and data insights capabilities, are a combination powerful and unique in APAC, a combination the region craves, and I look forward to exploring more with our agency and brand clients. »

About Hybrid Theory:

Hybrid Theory is a data-driven digital services partner for brands and agencies known for its unique capabilities to build real-time in-market audiences combined with flexible advice, hands-on support and digital media execution independently managed. Our technology offers a hybrid approach that connects data intelligence with human nuance, understanding and creativity, to power smarter advertising throughout the customer journey.

Founded in 2011 and based in London, Hybrid Theory has hubs in New York and Singapore, with satellite offices in six other markets. Customers include Dell, Geico, Croc’s and OQ. Hybrid Theory holds several international industry awards for its work and holistic, single-user-centric approach to audience discovery, including Programmatic Power Players 2021, Digiday Europe Best Use of Audience Insights 2021, and MarTech APAC Top 10 AdManagement 2022.

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