It’s a talent market in Adland. Is it time to leave?


Kirsty Tavae

Kirsty Tavae, CEO and co-founder of TKR Group, a recruitment agency specializing in placing talent in the advertising industry.

For those who don’t know, we’re in one of the biggest starved markets we’ve seen as recruiters and talent acquisitions in many, many years.

Just to give some context. In 2019, you may have posted an account manager or senior account manager position without having time to sift through the countless applications received and respond at night by getting locked interviews or sending rejection emails.

Fast forward to today, after lockdown and layoffs flexible work and life culture agencies have adapted to we are now in one of Adland’s toughest supply markets securing top talent for vacancies because everyone has made themselves comfortable even if they are upset or dissatisfied in their current role.

Salaries have ballooned tremendously to secure talent or even to retain talent during the counter. This has taken the talent shortage to a new level as we desperately try to ensure that the number of people needed to maintain the new workplace and customers are coming back into the market, very, very strong.

Stuart Black, CEO of Ward6 Group and McCann Health said: “It has never been more difficult to find talent, especially in the accounts department. And this extends from the most junior positions to the most experienced positions. If you as an agency are lucky enough to win new contracts, this can be a serious resource challenge. We’re offering more flexibility, more training and more benefits to candidates than ever before, so if you’re unhappy with your current employer, now might be the time to have a conversation.

Portrait of Stuart Black

Stuart Black

Grace Dong, Talent Acquisitions at DDB, it’s one thing to accept a job for the title or salary, it’s another to make the best career choice. At DDB Group, we tackle market competitiveness by focusing on how we make our agency the best and most supportive. We want to attract the right people and keep them here. Our benchmark for hiring – “talented and personable” – truly resonates, and our employees, leaders and customers are among the best in the industry, not just locally but globally. We’re constantly reviewing our policies, recently changed our core hours to 10:00am-3:00pm, and we know that flexibility is at the top of people’s priority list. We also want to be challenged – we are a creative company, so creative problem solving is more important than meeting all the criteria for a job posting. We’re hiring now and always on the lookout, so get in touch.

Grace Dong
Grace Dong

Brenden Fing, M&C Talent Acquisitions said; Because of what the world has been through in the past two years, agency life has changed forever.

We have seen a thriving recruiting market become a battleground due to the sheer amount of choices on offer. In particular, in the accounts department. For us at M&C Saatchi, we recognized that to cut through the noise, you need to look internally and consider how you can not only provide great career opportunities, but enrich the lives of your current and potential employees. We are flexible in our approach to employee experience, policies and training opportunities.

It is important to note that this is not a “one size fits all” approach. While as a company we are one, flexibility and creativity are key when it comes to hiring top talent.

Brenden Fing

Brenden Fing

Sharon Adams, Director of Digital Operations at CHEP said: “The past few years have clearly forced us all to reconsider what is important, and that is reflected in what we are seeing in the talent market. Above all, it forces agencies to realign themselves to meet these new expectations. At CHEP, we took a long time to understand what our employees were looking for in the workplace and we continually strive to improve our business to ensure our employees have everything they need to grow.

“We achieve this by focusing on creating an environment of flexibility, where our people can learn faster, create meaningful work that drives results, and by truly understanding the new economy and the role that creativity has to play in it. player. If you are looking for an environment where you can devote yourself fully to work, learn more than ever and create brilliant work, write to us.

Sharon Adams

Sharon Adams

Yay Xavian, head of people and culture at Hello Social, says; “Agencies have felt the shift from interview to interview, and we’re all in the same race for great talent. The industry has had to pivot to compete not only with other agencies, but we’re seeing more and more candidates seize the opportunity to completely change the direction of their career.

In order to avoid the burnout of our teams, to ensure that new people are well integrated and to serve clients sufficiently, it is essential that the agencies have sufficient resources.

The P&C functions had to really lean on their EVPs at that time, talk to their teams and fill in the gaps to make sure we put our best deals on the table to attract the right talent.

Yay Xavian
Yay Xavian

So the good news. Now is the time to be on the market. Even passively. Take a look at the agencies that have inspired you over the years and see if they are looking for someone who has your skills.

Are you thinking about your next career move, because now is the time to refresh your CV, update your LinkedIn and see who is doing what now.

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