Home Agency portal Overview of the agency: Scriba PR; The Lucre Group; Peak;...

Overview of the agency: Scriba PR; The Lucre Group; Peak; and more



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Technical communication specialist Scriba PR has made four key recruitments – bringing its workforce to 13 – to strengthen its service offering and address even more strategic briefs.

The account management team is bolstered by Katie Coxall, who joins the B2B public relations firm of Open Communications Ltd – where she handled messaging for HARIBO and The Yorkshire Mafia.

With extensive agency experience and a master’s degree in linguistics, her passion for writing will allow her to lead several of Scriba’s complex client accounts, including employee relations technology and data analytics on the job market. workplace.

She is joined by Danielle Butler, Head of Digital Marketing, a visual content specialist who also volunteers with CIM Yorkshire Regional Council as an Ambassador for Events and Education, providing support to students and professionals. industry in the county as they pursue their careers.

With a higher education and having worked at the University of Huddersfield for the past seven years, Butler strengthens Scriba’s service offering to ensure that content is maximized and made accessible across various online platforms.

Having recently graduated with a 2: 1 marketing degree from Manchester Metropolitan University, Bethany Lunt is Scriba’s new public relations manager.

Already working on 15 client accounts, Lunt is responsible for writing social media, newsletter and web news, as well as helping with press release distribution and cover compilation.

Executive Assistant Shona Stringer completes the new team, swapping a career in personal training to work closely with Scriba’s management team, to oversee the smooth running of the communications agency’s Huddersfield head office.

Scriba Founder Katie Mallinson said: “As our team grows to encompass a range of skills and strengths, it all comes down to a true passion for the written word.

“People are often surprised to learn that none of our 13 team members have an official degree in public relations, but rather come from several relevant fields including journalism, marketing, linguistics. and the law.

“The business climate and the communications world are constantly changing, and there are so many other opportunities for us to add value with our content, especially for clients we have a direct connection to. board of directors.

“It’s true that public relations often gets a bad rap for being just a costly expense, but we’re on a mission to change that. “


The Lucre Group has launched a network of international agencies, L’Attitude.

Having long collaborated with agencies in other parts of the world, the new network structure is designed to allow even more agile delivery of campaigns around the world.

A platform for presenting ideas, creativity, global knowledge and good practices, L’Attitude brings together 19 independent agencies, handpicked and sharing the same ideas across Europe, North and South America, the Middle East and Asia.

The portal is specially designed to ensure that agency members can quickly and easily find outstanding agencies in other parts of the world, with experience in the right sectors to support campaign planning and execution.

With all members sharing common working principles, as well as high standards of execution and measurement, the network – which is open to independent agencies on all continents – also serves as a source of new business mutually beneficial to all. the members.

Sophie Spyropoulos, Managing Director of The Lucre Group, based in Leeds, said: “In an increasingly connected world, having the ability to quickly and effectively deliver impactful campaigns in other territories has never been more important. .

“We have a brilliant range of exceptional agencies in the network, working across our main sectors in Europe, North and South America, the Middle East and Asia.

“We are already seeing tremendous collaboration among our members. It’s fantastic to see The Attitude come to life, and we look forward to expanding the depth and breadth of the network’s membership over the next year.

As the L’Attitude network grows, The Lucre Group will host annual conferences as a platform for members to share their creativity and campaigning work, as well as key public relations information from other parties. of the world.

The goal is that eventually members can also organize secondments, as well as other learning and development opportunities for employees.


Digital marketing consultant Spike has confirmed Sarah Carpin is joining the public relations department as the company continues to expand its services.

Carpin is a strategic public relations director and consultant with a broad international career.

She has led high impact campaigns and events specifically focused on jewelry, fashion and sustainable luxury and has high profile contacts in the UK media.

From press trips to gold mines in Peru to organizing VIP events at London Fashion Week, she has led brand communication strategies for clients and led advertising, public relations, events, digital and social media.

A former journalist and magazine editor, Carpin understands what makes a good story and how to tell it effectively.

She is also the author of several travel guides and an award winning radio host who started the first FM music radio station in Seychelles, where she lived for 11 years.

She said: “I am delighted to join such an innovative, energetic and forward-thinking agency, bringing my own skills in public relations and branding strategies for clients who are looking for ways to build brand awareness and to better interact with potential customers.

“By building on Spike’s existing expertise, we are now able to expand the agency’s offering for clients to integrate targeted public relations strategies in digital, print, media social and events ”.

Leeds-based Spike Director Rob Powell said: “We have known Sarah in the industry for several years, and we are delighted to have her join us here at Spike.

“Sarah brings a wealth of public relations experience to the company. It’s a really exciting time for Sarah to join our PR team and we really look forward to working with her in what will be an important period of growth for Spike.


Mirfield-based integrated agency The Bigger Boat has launched the first of a global deployment of 25 websites across Europe, the Middle East and Asia-Pacific, for the engine lubricants company Duckhams.

Used by automotive giants such as Morris, Bentley and Rolls-Royce, the British oil brand Duckhams has been part of the British automotive industry since 1899, having supplied products for modern, industrial and classic cars, as well as for Formula 1 racing teams.

The Bigger Boat was tasked with creating a contemporary website focused on the organization’s 122 year history, engaging a new professional audience, and helping garages quickly find the right Duckhams oil for their customers – simply by typing in a car registration.

After successfully unveiling the UK website – with its new look and feel – preparations are underway to support the rollout of 24 more sites around the world.

Alison Lee, Account Manager for The Bigger Boat, said: “The new design has been very well received by a growing number of UK garages and dealers who particularly appreciate the ‘Find My Oil’ feature because it is quick and easy. for them to get accurate results.

“We knew it was also important to celebrate the incredible history of the organization that truly sets it apart from its competition.

“However, the look also had to be modern, forward-thinking, and meet the needs of two distinct audiences – existing businesses that needed re-engagement and new consumers.”

Duckhams CEO KR Venkataraman added: “The Bigger Boat handled the work meticulously and engaged with Duckhams at various stages so that all stakeholders were made aware.

“They have shown tremendous resilience and patience throughout. We now have a final product that everyone at Duckhams can be proud of, and we are confident that it will have a positive impact on everyone who will continue to visit our website and interact with our brand in the future.

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