Paradigm Entertainment Goes Strong Again After Talent Agency Cuts

The parent company of Paradigm Talent Agency, the once-large business that took steps to scale back operations during the pandemic, appears to be on the mend.

Paradigm Entertainment announced on Wednesday that it has acquired talent representation companies Napoli Management Group, Two Twelve Management & Marketing and 3 Kings Entertainment.

3 Kings Entertainment and Napoli represent broadcast talent, with Napoli’s roster comprising more than 550 television anchors, journalists, weather forecasters and sports commentators in the United States. Two Twelve Management represents more than 75 culinary stars and celebrity chefs.

These three companies will be combined into one company called Paradigm Media Entertainment, said Paradigm Entertainment, which did not disclose the financial terms of the agreement or the total number of employees.

The acquired companies were owned by Blue Equity, a Louisville, Ky.-based private equity firm that will advise Paradigm Media Entertainment and is “committed to supporting its future growth,” Paradigm Entertainment said.

Paradigm Entertainment is the majority owner of Paradigm Talent Agency, whose music talent representation business took a hit when live events were suspended or canceled during the health crisis.

“Paradigm Talent Agency and Paradigm Media Entertainment will provide their respective clients with access to each company’s extensive entertainment, publishing, brand partnership and news media services,” Paradigm Entertainment said in a statement.

During the pandemic, Paradigm Talent Agency and similar representation companies have significantly reduced their activities.

In March, Paradigm Talent Agency laid off 250 employees and then rehired a few. Last year, the company sold its North American live music representation business to Casey Wasserman’s Los Angeles-based sports marketing and talent management firm for an undisclosed price last year.

Earlier this year, the company sublet its Beverly Hills headquarters. In May, Paradigm moved its Los Angeles office to the Pacific Design Center in West Hollywood, where other entertainment companies, including Pluto TV and studio A24, are located.

The company also lists an office in New York on its website.


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