Pernod Ricard continues to recruit in agencies with One Daydream on board
Pernod Ricard continued its wave of recruiting public relations agencies, engaging One Daydream to work on a project basis for public relations and digital campaigns.
Recently, Pernod Ricard hired Liquid Ideas to act as a specialist media office for its wine labels, and appointed The Mint Partners to work on consumer and lifestyle public relations for the company’s wines and spirits.
In addition, Pernod Ricard named Initiative on its media account in March.
For One Daydream, this appointment has strengthened the diversification and expansion of the agency.
One Daydream CEO and Founder Pru Corrigan said: “We are delighted to be working with Pernod Ricard to promote such a strong portfolio of truly iconic brands, as well as bringing exciting new innovations to the market.
“We have traditionally played in the beauty and fashion category, but our expansion into alcohol has been a long time coming. We see major opportunities for the alcohol industry to utilize the progressive marketing strategies that are so successful in beauty in particular, which as an industry is ahead of the curve.
One Daydream’s previous work on alcohol includes the launch of the Batch & Co brand of pre-mixed wine spritzers with a nationwide PR and digital campaign.
Corrigan added, “We look forward to the continued evolution and growth of our liquor portfolio as we continue to build our credentials and expertise in this area. There are so many innovations in alcohol and it’s an incredibly exciting space to play in.