Tonic Worldwide bags have integrated digital warrant for Mahindra First Choice car&bike portal: Best Media Info

Following a multi-agency competitive pitch, digital-first creative agency, Tonic Worldwide has bagged Mahindra First Choice’s integrated car and bike digital mandate.

As part of their mandate, Tonic Worldwide will manage the social media, paid media of the automotive portal. The account will be managed from the Mumbai office of the agency.

car&bike is considered the consumer-facing brand for Mahindra’s second-hand multi-brand retail. The brand brings together the best of the automotive world – new cars, used cars, new motorcycles and the most engaging content.

car&bike strives to help users with all of this. Moreover, it also strives to keep its users up to date with the latest in car prices from the global automotive industry, car reviews, car dealerships and new bikes.

With technology at its core, it’s backed by a nationwide physical network of used car outlets in more than 400 cities. car&bike also offers the Mahindra First Choice used car warranty program.

Unmisha Bhatt, Co-Founder and Chief Strategy Officer – Tonic Worldwide, said, “We are delighted to partner with Mahindra First Choice’s car&bike in their integrated digital marketing efforts. The opportunity is immense given that the category itself is growing at a rapid pace. The untapped opportunity is in consumers who have been overlooked because they are not currently in the market and the digital strategy would be to take ownership of their journey starting with aspiration to intent. I look forward to doing exciting work together and creating success stories for the brand. »

“Mahindra First Choice has big goals with its car&bike brand. We plan to become India’s leading multi-brand retail destination for all things cars and bikes. And we are delighted to have Tonic Worldwide as our digital partner. to make car&bike the go-to brand for anyone looking to buy used cars or anything else automotive-related.Through a multi-agency pitch, we focused on Tonic for its genius in strategic thinking and creative, customer-focused. The digital world is the new battleground for all new age brands. We welcome Tonic Worldwide as a partner in realizing our vision of empowering the new and the next generation. of India to enter the world of cars and bicycles,” said Saniel Bhelekar, Brand Manager Mahindra First Choice.

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