Treasury Wine Estates recruits the agency’s top talent for in-house creation

The Splash team. Picture: provided

Treasury Wine Estates has officially launched its in-house creative agency, Splash, recruiting top agency and client-side talent.

The Melbourne-based agency aims to create disruptive work through its premium brands and Penfolds portfolios.

Phil van Bruchem and Tom Opie have been named creative directors.

van Bruchem leaves CHEP where he worked on Flybuys, Officeworks and 7-Eleven, including the notable launch of Coffee Body Scrub.

Opie came from Tennis Australia where he led internal creation through tennis participation and the Australian Open.

The two previously together at BWM Dentsu (now Dentsu Creative), where they produced a series of memorable works through
Toyota, Deliveroo, Kmart, Dr. Oetker and Queensland Police.

Their work has been internationally recognized at major international and local award ceremonies including Cannes, D&AD and One Show.

Splash also announced that Faye Collay has joined as Chief Operating Officer. She started her career as a project manager, leading operational client solutions for WSA Online, Swish Group, Wunderman, Leo Burnett, TBWA, Cummins&Partners and now TWE.

She has worked on such renowned brands as ANZ, Jeep, Mumm, Adidas, Ford, Jacobs Creek and Vodafone.

She was also a founding partner of Cummins&Partners.

The Treasury agency is run by Elsa Beaumont, who spent three years working with TWE at Wunderman Thompson. Previously in the US for six years, she helped establish Mother Los Angeles and worked for a range of brands including Westpac, Samsung, Target, L’Oreal and Origin Energy.

When creating the in-house agency, Treasury Wine Estates worked with marketing transformation consultancy, Iution, to design and build an in-house offering, encompassing creative, production, digital media, data and of technology.

Splash also recruited Marni Burger as Lead Designer, Annie Mcbrearty as Embedded Producer, Bianca Koffman as Senior Embedded Producer, Luri Rasak and Chris Beechey as Media Marketers, and also did internal promotions for Ben Oliver as Senior Director of Digital Media and Scott Scams at Social and Search Trader.

Beaumont: “I’m excited about the brilliant talent we’ve brought to our team. I couldn’t be happier to have Tom, Phil, Faye and Ben as partners to run the in-house agency.

“They are all exceptional talents who bring so much experience and energy. We are already working on some great cases and look forward to creating impactful work across the portfolios of the Treasury Premium and Penfolds brands.”

The in-house agency is in the final stages of recruiting roles for its team, with the following roles still open: Designer, Finished Artist.

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